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Pet care is undergoing a transformation. Whereas owners used to look mainly for 'natural' or 'kind to the skin and coat', this is increasingly shifting towards science-based care. Vets, groomers and conscious animal lovers alike are looking for products that not only promise, but also work.
The trend 'pet humanisation' describes behaviour where owners consider their pets as family members. This increases the demand for serious pet health solutions. Supplements such as probiotics are gaining ground as part of daily wellness routines and conscious food choices.
Experts warn that these supplements are meaningful only when they are scientifically developed and offer a clear health value. Otherwise, they fall into the category of fashion trends.
In the pet industry, we see that the demand for cosmetic care is increasingly moving towards clinical care. It is no longer just about a shiny coat, but about proven effectiveness, substantiated claims and professional recommendations
Animal lovers want to know: why does this help against itching? How does this support the skin barrier? What studies are behind this? Transparency and evidence are very important in this. Consumers want the best for their animals!
Vets and groomers must be able to trust that a product really works and is safe for both animals and humans. Only then will they dare to recommend it themselves. This trust does not come from nice stories, but from clinical reliability, scientific cases and traceable formulas.
For us, this territory is familiar: if a product doesn't work, it doesn't come to market. We make no concessions, because our animals deserve the best. Scientific substantiation is not a luxury here, but the basis. Every product in our Animal Health range is therefore developed from clinical research and thoroughly tested in practice.
This approach ensures that our skincare lines are not only reliable, but also match the growing demand for products that deliver on their promise. No trends, no empty claims, but measurable results. This positions HFL precisely at the heart of the current trend: a market that is looking increasingly critically at evidence, effectiveness and safety.
The shift cannot be missed: where animal care was once about shine and smell, it is now about proven clinical care. Both the professional and the owner demand transparency, safety and effectiveness. And rightly so!
HFL Animal Health has been working for years to make science-based products that continue to deliver results. Because at the end of the day, this is not about us, but about our animals. They deserve more than just a nice story or shiny coat. We choose security, proven efficacy and the best care you can give your four-legged friend.
